You’re finally ready to set the world on fire, driven and motivated with your recently acquired real estate license or real estate business. However, before you light the match, make sure you understand the realities of your new job as a business owner rather than an employee. Yes, your goal today is to sell real estate, but you must first have the skills to sell yourself to potential clients as the ideal partner.
Here are some frequent mistakes rookie agents make and how to avoid them, as well as some ideas to assist veteran agents in Rwanda or abroad refocus their goals
1. Poor lead management
You need leads to attract clients, which may evolve into partnerships if cultivated properly. The way you handle those leads is crucial to establishing a client base that will recommend others and help you develop your business over time. Set up a time to organize and track your leads as a top priority. Consider making a daily to-do list that includes items like these:
- Recategorize leads who have moved further down funnel or are in their new homes.
- Identify content you can share with leads based on how you categorize them.
- Add notes about your leads based on interactions you’ve had with them.
- Set reminders on when to publish social media posts and do text or phone follow-ups.
- Write thank-you notes to people who send you referrals.
2. Ignoring your brand
While it’s critical to expand your network, resources, and overall business, you must also learn to promote yourself as a real estate specialist. This entails developing a personal brand. What sets you apart from the competition?
Most physicians and attorneys don’t make broad generalizations, and new real estate salespeople shouldn’t either. Concentrate on the element of real estate that interests you the most. Figure out how to become an expert in your chosen specialty (broker, property manager, first-time home purchasers, investment property customers, developers, and so on).
3. Losing touch with clients
It’s all too easy to lose touch with some of your earliest clients as your firm grows. But keep in mind that you were a part of their lives during critical times, such as when they bought their first home or when they sold a treasured family home. You have deep knowledge of their financial and familial circumstances. Staying in contact provides a unique chance to form a meaningful, long-term relationship that will pay off in the future.
Email and personal notes are the quickest and easiest ways to remain in touch, and they’re typically the most memorable if they’re personalized and evoke shared experiences. Maintain a presence on your clients’ social media pages (with permission, of course).
These home connections will keep you top of mind when clients start to plan their next move.
4. Lack of marketing budget
Because you shouldn’t expect to make any money for the first 60 to 90 days, a three-month reserve for both personal and professional costs is optimal. However, once you’re up and running, you’ll need to create and keep to a marketing budget. This entails keeping track of all expenditures. Accounting for each transaction will show you how successfully (or poorly) you’re running your firm and provide you with the benchmark you’ll need to succeed on your own.
5. No continuing education
Just when you think the coursework and exams are behind you, continuing education crops up as necessary to stay relevant and, in many states, mandatory to maintain your license. Maximize your time and minimize cost through webinars, podcasts, and other online resources to maintain your skills and keep up with the industry.
When you are on move to engage in Real estate or broker in Kigali, it’s better to work professionally by registering your company in RDB. It’s more attractive to have a listing website and office. These help you to fix your business, access finance, working professional people especially foreigners, and collaborate with properties owners or local developers.